Twenty-eight years in the trade, licensed and insured, covering four counties — and nothing online at all. No website, no listing, no reviews. Someone deciding whether to let this man into their house at eleven at night had no way to check him out first.
The problem
A trade business with no web presence is invisible to anyone who doesn't already know its name. When a water heater fails, people search — and the plumber who turns up in those results gets the call, regardless of who has been doing the work longer.
What went in
One page carrying everything a customer needs before they dial: twelve services, four counties of coverage written out city by city, the licence number, before-and-after photos from real jobs, and an FAQ answering what he actually gets asked. Plumbing emergencies are urgent and unplanned, so the phone number sits in three places on every screen and the whole thing loads instantly on cell data in a driveway.
If this is you
Any trade or service business where the customer has to trust you before they let you in the door — plumbers, electricians, HVAC, roofers, pressure washing, lawn care, pest control, cleaning, handyman work, contractors. Same shape, your services and your service area.